What is a Kajabi Webinar funnel:

A Kajabi webinar funnel is the journey you create to take someone from discovering your webinar to actually signing up, attending it, and taking the next step afterward. Instead of treating the webinar as a one-time event, the funnel connects each part of the experience—from the registration page and reminder emails to the webinar and follow-up offer.

It usually starts with a registration page where visitors enter their details to reserve a spot. Once they sign up, Kajabi can send confirmation and reminder emails to keep the webinar on their radar and make it easy for them to join. After the webinar, you can follow up with attendees and introduce a relevant course, coaching program, product, or other offer.

The idea is simple: get the right people interested, make it easy for them to attend, and give them a clear next step once the webinar is over. Kajabi brings these different pieces together so you can manage the entire webinar journey in one place.

How Does a Kajabi Webinar Funnel Work?

A Kajabi webinar funnel takes your audience through a series of steps, starting when they first sign up for your webinar and continuing after the event. Each step has a specific purpose: getting people to register, making sure they show up, and encouraging them to take action afterward.

The typical journey looks like this:

Registration page → Confirmation page → Reminder emails → Webinar → Follow-up emails → Sales page → Offer

1. Registration Page

This is where visitors learn what your webinar is about and decide whether they want to attend. A good registration page clearly explains what attendees will learn and gives them an easy way to sign up.

2. Confirmation Page

After someone registers, they are taken to a confirmation page. This page can confirm their registration, show the webinar date and time, and let them know what to expect next.

3. Reminder Emails

Signing up doesn’t always mean someone will remember to attend. Reminder emails help keep the webinar fresh in their mind and provide important details, such as when the event starts and how to join.

4. Webinar Attendance

This is where you deliver the actual content. The webinar should provide useful information rather than feeling like a long sales pitch. If you’re promoting a product or service, you can naturally introduce it as a solution to the problem discussed during the webinar.

5. Follow-Up Emails

The relationship with your audience doesn’t end when the webinar does. Follow-up emails can thank attendees, share additional resources, answer common questions, or remind them about the offer.

6. Sales Page and Offer

The final stage gives interested attendees somewhere to go next. Depending on your goal, this could be a sales page for an online course, coaching program, membership, or another product. The offer should be relevant to what attendees learned during the webinar and give them a clear reason to take action.

What you need before building your funnel

Before you start building your Kajabi webinar funnel, take a few minutes to plan what you want the funnel to accomplish. Start with a clear webinar topic that addresses a specific problem or gives your audience something useful to learn. You should also know who the webinar is for so you can tailor the registration page and messaging to their needs.

Next, decide on your webinar date, time, and hosting platform. If you’re using Zoom, set up the webinar first and keep the registration or joining link available when you build your Kajabi funnel.

Finally, decide what you want attendees to do after the webinar. This could be signing up for an online course, purchasing a product, booking a coaching session, or simply joining your email list. Having a clear next step makes it easier to build the rest of your funnel around a specific goal.

Step 1: Generate the Funnel

Firstly, choose a template to build your webinar funnel. From your Kajabi dashboard, go to Marketing and select Funnels. From the available funnel templates, choose Zoom Webinar to start with a pre-built webinar funnel.

Kajabi will then guide you through the initial setup. Enter the webinar details you already configured in Zoom, such as the webinar name, date, and time. Once your Zoom webinar is ready, add the webinar link to the appropriate section in Kajabi so registered attendees know where to join the event. Next, enter the basic details for your webinar. Select the date and time for the event and choose the appropriate time zone. If you plan to sell a product, course, or service through the webinar, select the relevant Offer as well.

Once you’ve chosen these details, click Generate Funnel. Kajabi will then create the basic webinar funnel for you, which you can then customize with your registration page, emails, and other Funnel elements.

Step 2: Review and Customize the Event:

After you generate your funnel, review the Event section. Kajabi organizes the webinar and the emails it sends to registrants here. Open the Event section and see if the webinar details are correct. You can then customize the event emails around your webinar date. These emails can include reminders before the webinar and follow-up messages after it ends.

Take some time to edit the default email copy so it matches your webinar and sounds like your brand. You can also adjust the timing of the emails if needed. The goal is to make sure attendees receive the right information at the right time, without having to manually remind each person.

Step 3: Customize the Registration Page 

After your funnel is ready, the next thing to work on is your registration page. This is the first page people will see when they come across your webinar, so you want it to give them a clear idea of what the webinar is about and why it’s worth signing up.

In Kajabi, open your funnel and select the registration page to open the page builder. You can edit the text, images, branding, and other elements to make the page fit your webinar and your business. Start by replacing the template’s default content with your own. Add a straightforward headline that tells visitors what they’ll learn, followed by a short description of the webinar. Make the date and time easy to spot, and keep the registration form and call-to-action somewhere visitors can easily find them.

Before moving on, preview the page and read through it as if you were someone deciding whether to register. Make sure the information is clear, the page looks the way you want it to, and there are no leftover pieces of the template. 

Step 4: Customize the Confirmation page:

The confirmation page is next to Customize. This is the page attendees see after they have successfully registered for your webinar, so it should give them the information they need without overwhelming them.
Keep the page simple and easy to follow. Confirm that their registration was successful and include the most important details, such as the webinar date, time, and what they should do next. There’s no need to fill the page with extra information. Too much content can make it feel cluttered, especially when the main purpose of the page is simply to reassure attendees that they’ve registered.

You can also use this page to thank them for signing up and, if relevant, point them toward a related course, resource, or offer. Just make sure these additional suggestions don’t distract from the main information about the webinar.

Step 5: Set up Webinar Reminder Emails:

Getting someone to register for your webinar is only the first part. You also want to make sure they remember to show up when the time comes. This is where webinar reminder emails come in. 

When someone registers through the registration page, Kajabi automatically adds them to the event and its lead-up and follow-up emails. The webinar funnel template includes nine emails in total: four reminder emails that are sent before the webinar and five follow-up emails sent afterward. The final reminder email includes a link to the Zoom room, making it easy for attendees to join the webinar when it’s time. 

The follow-up emails can then direct attendees to your sales page after the webinar. Before sending these emails, go through the template copy and customize it to match your webinar. Make sure the dates, times, webinar details, and messaging are accurate, and avoid leaving any generic template text behind.

Step 6: Add a Sales page and offer: 

Once your reminder emails are set up, it’s time to think about what happens after the webinar. If your goal is to sell a course, coaching program, or another product or service, you’ll need a sales page and an Offer for attendees to move forward. If you’re working with a higher-priced product or service, you can also learn more about building a high-ticket funnel to understand how different funnel elements work together.

The sales page gives you a chance to build on what you discussed during the webinar. Instead of simply telling people to buy something, explain how your offer can help them take the next step or solve the problem you discussed.

In Kajabi, you can select the relevant Offer when setting up your webinar funnel. The offer is then connected to the checkout page, allowing interested attendees to purchase what you’re selling.

Keep the sales page focused on the offer and make the next step clear. Your attendees should understand what they’re getting, why it could be useful to them, and how they can purchase or sign up.

Step 7: Customize and Review your Funnel:

Now that the main parts of your funnel are in place, take some time to go through everything you’ve created. Kajabi’s templates give you a starting point, but you don’t want your funnel to feel like it was copied straight from a template.

Go through each page and email and replace any default text with information that actually relates to your webinar and business. Check your branding, images, buttons, links, dates, and calls to action while you’re at it. Reading through the entire funnel from start to finish can also help you spot anything that feels out of place or doesn’t match the rest of the experience.

Step 8: Test your Kajabi Webinar:

Before you send people to your funnel, test it yourself. A small mistake, such as a broken link or incorrect webinar time, can easily cause confusion for your attendees.

Preview each page and go through the funnel as if you were a new visitor. Test the registration form, confirmation page, emails, webinar link, sales page, and checkout process. It’s also a good idea to test the funnel in a private or incognito browser so you can see what the experience looks like from a visitor’s perspective.

Once everything works as expected, you’re ready to share your funnel with your audience.

Best Practices for a Kajabi Webinar Funnel

A good webinar funnel doesn’t need to be complicated. Start by keeping your registration page focused on one clear goal: getting people to sign up. Tell visitors what they’ll learn and why the webinar is worth their time without filling the page with unnecessary information.

It’s also worth paying attention to your emails. Your reminders should keep the webinar fresh in people’s minds without becoming repetitive. After the webinar, use your follow-up emails to continue the conversation and introduce your offer naturally.

Most importantly, don’t leave Kajabi’s default template copy untouched. Customize your pages and emails so they sound like your business and speak directly to your audience. Before launching, test the entire funnel from registration to checkout so you know everything is working properly.

Final Thoughts

Building your first Kajabi webinar funnel can seem like a lot at first, but the process becomes much easier once you understand what each part is supposed to do. Kajabi gives you the basic structure, while you provide the content, messaging, and offer that make the funnel relevant to your audience.

Take your time with each page, keep the experience simple, and test everything before sending people to your funnel. A well-planned webinar isn’t just about getting people to attend—it should give them something useful and make the next step feel natural.